You are currently not logged in. Please Sign In to continue

The song "Shine" confronts capitalism and our consumption as a society. The video was shot in Tulum (a town in Mexico which was renamed by the Spanish to mean "wall"), where Sunru took over a former luxury resort and painted messages of liberation on the walls, addressing the desecration of sacred lands for profit. The paint on his body reconnects him to tribal origins that he feels our world needs to once again embrace. The message is to worship this earth instead of material things, and keep the world in balance while never losing your shine.