WIKTIONARY

branding

Noun

∙ process in which a mark, usually a symbol or ornamental pattern, is burned into the skin of a living person or animal
∙ The promotion of a commercial brand of product in order to give it greater public awareness

Verb

brand

Noun

∙ A piece of wood red-hot, or still burning, from the fire. archaic or poetic
∙ A sword. archaic
∙ A mark of ownership made by burning, e.g. on cattle, or to classify the contents of a cask.
∙ A branding iron.
∙ A name, symbol, logo, or other item used to distinguish a product or service, or its provider.
∙ A specific product, service, or provider so distinguished.
∙ Any specific type or variety of something; a distinct style, manner.
∙ The reputation among some population of an organization, of the products sold under a particular brand name, or of a person.
∙ Any minute fungus producing a burnt appearance in plants.

Verb

∙ To burn the flesh with a hot iron, either as a marker (for criminals, slaves etc.) or to cauterise a wound. transitive
∙ To mark (especially cattle) with a brand as proof of ownership. transitive
∙ To make an indelible impression on the memory or senses. transitive
∙ To stigmatize, label (someone). transitive
∙ To associate a product or service with a trademark or other name and related images. transitive, marketing

Adjective

English Dictionary

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